Monthly Archives: May 2009

Reasons to be rejected/removed from the iPhone app store…

Well, some of you may have noticed that the BoSox Clock is no longer in the app store… MLB sent us a letter asking us to remove the BoSox name and the hanging sox logo from the app, and because we didn’t get the letter right away, we pulled it just to be safe and resubmitted it under the name “BoClox”.  Hopefully it will be met with equal enthusiasm… we have a Cubs themed Clock coming soon too… my personal fave so far.

This incident has caused me to reflect about all of the reasons that we have been rejected/refused/delayed for sale in the app store.  Here they are to the best of my recollection:

1.  Inappropriate sexual content – booty caller was rejected for the word booty, best we can tell.  It was later accepted as Black Book Caller. Generally, these emails simply quote one of the sections of the iPhone SDK agreement, but don’t give specific reasons…

2.  Marketing material not matching application functionality – we used some ambiguous language in the description of iDrunk Dialer.  The app reviewer minsunderstood one of our feature descriptions and rejected the app for having incomplete functionality

3.  Trademark infringement – along with MLB, Polaroid blocked our iShakeIt Camera application for using the white border.  This one was difficult because Polaroid was totally non-responsive to our inquiries about licensing the design, so we had to just let the app die.

4.  Missing controls – this is really dumb of me.  When moving back and forth between the 3.0 SDK betas and the 2.2.1 SDK, something messed up and my labels disappeared in the alarm view of BoSox Clock (or BoClox).  I was never able to get them back, so I had to delete them and re-add them as images.  This goes to show that you always need to test one last time before you submit.

5.  Application icon not matching app-store icon.  This is something that is not explicitly stated in the rules, but is pretty strictly enforced by Apple – basically, these need to match to avoid user confusion.

6.Using/referencing public figures – we learned our lesson on this one.  We had iLogan unexpectedly delayed because we has a list of people you could maul included in the description such as U2, Chuck Norris, Britney Spears, etc…  Apple was nice enough to call about this one, and so we immediately removed the offending characters and moved on.  Our app iJump to Conclusions Mat also fell victim to this – we used a screenshot of Tom S from the movie and that shut us down.  That’s another one that we just let die.

7.  Referencing the price of the app in the description – this is a new one for us, but it makes sense.  In the international store, the prices are different, so even if the app costs 99 cents in the U.S., it may cost $1.29 in Canada.  Therefore, to avoid confusion, we removed all references to the price in the description.

Hopefully, I won’t be adding to this list any time soon.

P.J. the Pony


Another heartbreak from Apple… UPDATED!!!

UPDATE: iLogan is LIVE!!! Apple actually called me (thanks Apple!) and explained the problem.  Really silly, but understandable – they asked that we don’t reference any public figures in the description of the app.  No problem!


I guess we should have seen this one coming.  We created an awesome (albeit simple) iPhone app called iLogan. The app basically gives you some sweet adamantium claws so that you can totally wreck some stuff.

Anyway, we received yet another “requiring unexpected additional time to review” email, so I imagine that we will be receiving an explanation in the next week or so as to why it was rejected.  Bumsies.

P.J. the Pony

Buy BoSox Clock in the App Store!!

Sweet!  We have another live app, this one is specifically targeted at Boston Red Sox fans.  Who doesn’t want to wake up in the morning and be reminded that the Yankees suck this year.


The other aspect of this app this it interesting is that it automatically pulls the latest news stories via RSS.  Pretty cool.

Buy it here.

P.J. the Pony

If the goal was to get rich and famous…

I guess we’re half way there.  The MSNBC bump in sales was nothing to speak of – we sold 10 Black Book Caller apps yesterday.  Now granted, that was more than the typical 1 or 2 or so we sell a day, but we’re not exactly retiring on the income yet.

On the bright side, though, we have made a few really great connections through this… one of which being the creator of, an awesome review website that basically tears apart stupid apps.  They’ll be giving away a couple of free Black Book Callers this weekend on twitter, so you should follow them.  And us.

Till again time,
P.J. the Pony

Check back tomorrow to hear about the MSNBC bump in sales…

Just a teaser… in the meantime, please buy Black Book Caller and pass the time making booty calls!

P.J. the Pony

We’re on MSNBC!!!

Holy crap… listed as one of the “Top ‘offensive’ apps” is not such a bad thing I guess…any press is good press.

Buy the Black Book Caller app, then read the article.

Bearded Pony on MSNBC

Bearded Pony on MSNBC

A new member of the family…

First of all, we have a new member of the Bearded Pony family.  In the future, I will be serving as Chief Technical and Financial Officer, Craig the Beard will be serving as the Chief Creative Officer, we have brought in heavyweight marketeer and motivator Fisher “the Swisher” Floyd as our Chief Marketing Officer.  Why Fisher the Swisher?  Watch this video and you’ll have no further questions:

Also, we have submitted two more apps to the store – one is sports related and the other can give you access to the world’s most feared hand-to-hand combat weapon.  More later.

P.J. the Pony