Reasons to be rejected/removed from the iPhone app store…

Well, some of you may have noticed that the BoSox Clock is no longer in the app store… MLB sent us a letter asking us to remove the BoSox name and the hanging sox logo from the app, and because we didn’t get the letter right away, we pulled it just to be safe and resubmitted it under the name “BoClox”.  Hopefully it will be met with equal enthusiasm… we have a Cubs themed Clock coming soon too… my personal fave so far.

This incident has caused me to reflect about all of the reasons that we have been rejected/refused/delayed for sale in the app store.  Here they are to the best of my recollection:

1.  Inappropriate sexual content – booty caller was rejected for the word booty, best we can tell.  It was later accepted as Black Book Caller. Generally, these emails simply quote one of the sections of the iPhone SDK agreement, but don’t give specific reasons…

2.  Marketing material not matching application functionality – we used some ambiguous language in the description of iDrunk Dialer.  The app reviewer minsunderstood one of our feature descriptions and rejected the app for having incomplete functionality

3.  Trademark infringement – along with MLB, Polaroid blocked our iShakeIt Camera application for using the white border.  This one was difficult because Polaroid was totally non-responsive to our inquiries about licensing the design, so we had to just let the app die.

4.  Missing controls – this is really dumb of me.  When moving back and forth between the 3.0 SDK betas and the 2.2.1 SDK, something messed up and my labels disappeared in the alarm view of BoSox Clock (or BoClox).  I was never able to get them back, so I had to delete them and re-add them as images.  This goes to show that you always need to test one last time before you submit.

5.  Application icon not matching app-store icon.  This is something that is not explicitly stated in the rules, but is pretty strictly enforced by Apple – basically, these need to match to avoid user confusion.

6.Using/referencing public figures – we learned our lesson on this one.  We had iLogan unexpectedly delayed because we has a list of people you could maul included in the description such as U2, Chuck Norris, Britney Spears, etc…  Apple was nice enough to call about this one, and so we immediately removed the offending characters and moved on.  Our app iJump to Conclusions Mat also fell victim to this – we used a screenshot of Tom S from the movie and that shut us down.  That’s another one that we just let die.

7.  Referencing the price of the app in the description – this is a new one for us, but it makes sense.  In the international store, the prices are different, so even if the app costs 99 cents in the U.S., it may cost $1.29 in Canada.  Therefore, to avoid confusion, we removed all references to the price in the description.

Hopefully, I won’t be adding to this list any time soon.

P.J. the Pony

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2 responses to “Reasons to be rejected/removed from the iPhone app store…

  1. Pingback: New Rules from Apple on “Keywords” « Bearded Pony

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